About
A builder with product taste and operating range
My work sits at the intersection of AI capability, product clarity, and the kind of quality users notice immediately.
I am an entrepreneur, AI product leader, and developer who enjoys the hard part of new technology: figuring out what deserves to exist and then pushing it all the way into reality.
Across Immersive, Advantage, and Sumo Apps, I have worked across AI strategy, product development, testing, partnerships, and creative workflows. That mix shaped how I build: practical, fast, and opinionated about the user experience.
Outside my current role at Immersive, I run Huotari OÜ — a Tallinn-based AI agency for custom builds, consulting, and training — and Velar Cloud, an all-in-one CRM and automation platform for small businesses. I also publish frontier-AI news in Finnish at automatisointi.fi under the line "Tulevaisuus on automaattinen." Together they give me room to build everything from agent infrastructure to media properties without losing the operator perspective.
Build with intent
Every interaction should feel chosen, not inherited from a template.
Use AI where it compounds
The goal is leverage and delight, not AI for its own sake.
Keep quality visible
People notice polish before they explain it, so it has to be present everywhere.