From idea to production
Building AI products that feel commercially inevitable
Chief Artificial Intelligence Officer at Immersive. Founder of Huotari AI and Velar Cloud.
I work at the intersection of AI strategy, product direction, and execution. The goal is not simply to launch new capability, but to turn it into products that feel clear, credible, and valuable from day one.
Years building
10+software, products, and digital experiencesCurrent focus
AI systemsproduct direction, automations, and image workflowsBase of operations
Dubai & Tallinnworking globally across product, strategy, and partnershipsSelected work
Projects that connect product ambition with execution.
Founder platform
Henri Huotari Personal Brand Platform
A premium personal platform for positioning, selected work, case studies, and editorial writing around AI, product strategy, and execution.
Flagship AI initiative
Sumo AI Platform
Production-focused AI tooling for image creation, editing, and scaling inside a widely used creative ecosystem.
Expertise
Work that spans AI strategy, product shaping, and shipping quality.
AI Product Strategy
Turning fast-moving model capability into product bets with clear business value.
- AI feature design
- product direction
- go-to-market alignment
Applied Generative Media
Shipping image generation, editing, and creative tooling that people actually want to use.
- image pipelines
- creative UX
- prompt and model workflows
Execution Across Functions
Operating across engineering, partnerships, customer insight, and product delivery.
- 0-to-1 launches
- cross-functional leadership
- feedback loops
Career snapshot
An operator path built across AI, quality, partnerships, and product work.
2025 - Present
Chief Artificial Intelligence Officer
ImmersiveLeading AI strategy and product direction for immersive, next-generation digital experiences and product systems.
- Defining AI-native product opportunities and execution strategy
- Bridging design ambition with practical product and technical delivery
- Shaping how immersive experiences become commercially meaningful
2024 - 2025
Head of AI
AdvantageLed AI direction and practical implementation strategy across product and growth-focused initiatives.
- Turned AI opportunities into practical product and automation roadmaps
- Connected business growth goals with realistic execution planning
- Refined how AI could support operations, marketing, and product velocity
2023 - 2024
Chief Artificial Intelligence Officer
Sumo AppsLeading Sumo AI initiatives from concept to production with a focus on practical creative tooling.
- Directed AI image generation, editing, and scaling capabilities
- Shaped product strategy for AI-native creative experiences
- Moved ideas from zero to production under real product constraints
2022 - 2023
Head of Partnerships
Sumo AppsBalanced product development with ecosystem work, partnerships, and product-facing collaboration.
- Contributed to Create, Instruct, and Reimagine AI modes
- Built partnership workflows and collaborative initiatives
- Supported product quality, support, and operational execution
2020 - 2022
Quality Assurance Manager
Sumo AppsOwned reliability, testing, and product-facing quality across a fast-moving environment.
- Led manual testing for major feature releases
- Created support and community content assets
- Improved internal development workflows and tooling
Writing
Thoughts on AI products, execution, and digital experiences.
Case Study
Building a Premium Personal Brand Platform with Next.js and Payload
A modern personal site should work like a product: structured, fast, deeply editable, and visually unforgettable.
Read articleAI Product
The AI Products That Win Feel Inevitable
The strongest AI products do not advertise the model first. They make the user feel suddenly more capable.
Read article